About Canobie Landing LLC


As a digital transformation strategist, we help companies leverage an integrated digital media strategy across the entire company. Not just Marketing! Having more than 20 years of success in manufacturing, energy management, automation, technology, oil & gas, food & beverage, mining & minerals industries. Leveraging extensive experience leading process management, IT management, social business transformation for organizations with a global scope, we help established companies looking to drive growth and expansion through comprehensive process transformation strategies. Our broad areas of expertise include new product development, marketing, supply chain, customer care, HR, and IT. Our vast knowledge includes but not limited to: contract negotiations, IT tool selection/architecture/management, social media integration, talent acquisition/retention, budgeting, change management, strategic planning, and great common sense.


Strategy Development

Closed Loop modeling for an organization transforming change emphasis on customer and data-driven dashboards. Transformation of inputs into outputs leveraging cross-functional business processes.


New Product Development

Reduce product development time by 10%. Capture fresh innovative ideas from your customers off social media. Best practices on revealing industry trends.



Double your Brand Equity, increase your leads by 200%, grow campaigns to reach millions for less than 10% of your ad budget, content marketing made simple and effective, and salespeople expand into marketers.



Out sell your competition by 78%, 45% more opportunities created, 51% more likely to achieve quota, and bring great value to your customers.


Customer Service

Reduce your customers wait time by 50%, customers share positive experience on social media, build trust advisor relationships, self-help chatbots, increase your NPS, and increase customer satisfaction.


Supply Chain

How to leverage social media for reducing logicistics issues, vendor qualifications, quality issues, and grow network of qualified vendors/partners.


Information Technology

Develop a technology architecture that is integrated and spans across IT, digital and business domains.



Leveraging social media for attracting talent, employee advocacy, and talent retention.




Discovery & Planning

Discover short-term vision and strategy. Identify key business objectives and delivering them in a phased approach. Example: Social Selling, Social Customer Service, Discover New Product Development Opportunities.


Current State Assessment

Identify current business processes, performers, infrastructure, and metrics. Find the gaps in people skills, process inefficiencies, and tool changes/additions.


Analysis, Prioritize, Roadmap

Build out a timeline, budget, and resources needed to reach the vision and strategy.


Change Management

Coaching people skills, updating business processes & procedures, and IT tool changes to deliver on measurable metrics/KPIs.


Proven Effective
Digital Transformation Methodology

Learn how to harvest social media influence across all business processes.

Connect With Customers,Grow Your Business With Us

Our mission – is to weave a strategy into your internal processes with the people and tools needed to make them most efficient. We will focus on repurposing existing people in your organization to execute the strategy. Why? Because your existing team are the best people to relate to your customers’ experience and solve their problems.